Why Should You as An Employer be Concerned About Blogs ?

Blog ar a power tool in today' busi climat which can be us for good or bad. Rememb it can onli take on blog entri to destroi your busi imag or custom base that took 20 year to develop and nature.

blog Inflatable Boat is now be done by geek and non-techi alike. Thi could and should concern you as an employ becaus blog have the grave potenti to threaten your busi as well as your busi imag and reputation

Blogging. It sound like someth that onli geek could love. Yet..

which is a common term for Internet Web Logs,Blogs. ar be us commonli and frequent by individu to post inform rang from new and opinions, gossip and photo about businesses. Often, blog have the air and appear of profession onlin journals.

Blog have becom more and more popular becaus of their simpl eas of creation and use. Internet Web Log have been around for some time. But as is often the case in the world of comput eas of us is everything. Anyon at no or littl cost can set up and post on Blog of their choice.


individuals,polit parties. organ and even busi increasingli embrac blog to commun their messag to onlin audiences.

Th number of blog on the Internet rang widely.

a blog author ,Blogpulse. index the startl count of 30 Million blogs, as of the end of June 2006 while StrokonBlog Research , anoth blog author claim 60 Million blog count Mai 2005.

and perhap not surprisingly,Interestingly. blog ar appeal to a younger audience. It ha been estim that 60 % of most blogger ar under 19 year of age. It is veri safe to sai that blog will becom more relev to busi as all these younger blogger come of ag and join the work forc in the come years.

Most blog can be consid quit harmless. In fact the sign of a progress busi is on that embrac blog and blog as an effect mean to commun in an interact innov manner. As well blog can be a most us tool to conduct market research on trend as well as conduct custom research. Rememb the rule that 85 % of your busi come from 15 % of your customers. Blog can be an inexpens wai to target and interrract for that vital 15 % of your custom base.

Thi make good sens consid peopl ar read blog more and more. Last year the consum research firm Ipsos-Reid report that 42 % of the gener popul ga read a blog at least once. And rememb thi is a count of the overal gener popul not those that have comput and gener comput skills.

You as an employ howev should be concern about the neg impact that individu can mete out on target individu and businesses. That is becaus some blogger have us the onlin platform as effect power tool for attack on busi and their current or former employers.

who us blog can,Employ should be highli concern about the blog activ of their employees. That is becaus employees. among other thing engag in copyright violations, defam as well as divulg corpor strategi and trade secrets.

the whole blog is delet or the server comput on the other side of the world which is host the blog is turn off so to speakTh unbeliev thing about a blog is that onc publish it remain on the internet until the blog is edited..

B on the internet the blog is both public to anyon anywher in the world with internet access. Specif inform can be easili search across the internet through the standard search engin tools.

Seemingli innocu inform can be the final link in a competitor' puzzl or can be us for social engin to trick staff into divulg vital corpor inform to outsid pretend to be staff members. One need not have the kei anymor to the plant just information.

birthdai as well as wife's,Seemingli harmless inform on the blog can even be us to guess passwords. It is amaz the percentag of peopl who us their address. kid or dog' name for email and secur passwords.

outsid of their work hours,Employe who write blog in the cours of their employ activ ar easier to manag with compani polici and procedures. Employe that write their own person blogs. can rais more challeng for employers.

Her ar sever step you as an employ can util to protect your busi from damag employe blog and bloggers.

1 Creat a work environ where idea can be freeli exchanged

2 Refer blog in employe polici and handbook

3 Insist that employe place disclaim on their person blogs

4 Requir employe to sign a non-disclosur contract as a standard in employment. And ensur that older employe as well as new hire ar requir to sign thi form.

A part of thi polici make it clear that releas of confidenti corpor inform is legal ground for immedi dismiss from the firm.

co-work or clients5 As part of the firm' polici manual and guidelin prohibit employe from publish defamatori blog about your business..

employe and custom as well as their vital imag and reputationBlog ar an emerg realiti in the workplace. Progress busi would be well advis to take note and take step to protect their vital business..